Your Personal Brand at Work - What Top Sales Professionals Have Down Cold

"Remember that people who feel frenzied/stressed don't want to see you looking cool as a cucumber (even if you are, and even if that is the better way). Many such folks equate a stressed aura to caring about the work."  Fishbowl Big Law, July 2024

So much standard career advice hammers developing an in-charge persona. Establish presence. Don't let them see you sweat. 

And so much standard career advice is misguided. How you present yourself in professional life - at least effectively - is determined by the organizational culture. That's very firm or company specific. There are no universals. 

During the Iacocca turnaround during the late 1970s and early 1980s, the pace was urgent. Any day the auto corporation could have slid into bankuptcy. It was expected that the everyone would be very concerned. Being cool and collected sent the wrong signal. 

In contrast, across town at General Motors, the ethos was being-in-control. Ironically, though, its business was heading into a downward trajectory.

None of this is new to top sales professionals who meet prospects in-person. A fundamental is to "mirror" every aspect of the setting and the decision-makers. For example, if the culture is subdued the pitch is delivered in a careful, measured way. However, it is a wrench in the works to do the mirroring too closely. That can come across as cartoonish.

In coaching, I guide those in a job search to research what the organizations are about so as to approach them in ways that can connect. 

In business and life you usually have only one shot at whatever. Up the odds of success with Jane Genova. I am an intuitive coach, tarot reader and content-creator. Complimentary consultation (please text/phone 203-468-8579 or email janegenova374@gmail.com)  

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