Back to Text for Social Media App - Retro Noplace

 Gen Z (born between 1997 and 2012) may come to discover they like reading. Their new favorite social media app is Noplace. It's free to download but only available to iOS users (download through Apple store in which it ranks #1 right now). 

What's novel is that it is kind of retro social. It only allows text, no photos/videos. Since there is no opportunity to share those vacation selfies or videos a generation may come to understand the concept of "oversharing." The objective is to reestablish an old-fashioned sense of a community connecting on a deeper level.

Launched by Tiffany Zhong, with investors such as 776, it opens the door to a bit of customizing. That is by permitting members to introduce their own color for their profile. It contains a top 10 friend section. 

Interestingly, it awards badges for posting, commenting and encouraging others to get more involved. Incidentally, some members of the professional network LinkedIn are grousing about the commercial "value" of badges. One of my coaching clients balked that they worked like a dog for a badge but there was no payoff in new business.

Not only Gen Z can join, though. Any generation can. That might appeal to employers struggling to understand and communicate with this generation. The oldest is 27 years, so has been in the workplace a while. Employers should be curious about what the vibes are on Noplace. Analysis could unmask the real values of Gen Z. It's not cool to accept how the media positions and packages Gen Z, especially in global profiles.

In the workplace, plenty is at stake. For example, the large elite law firms such as Skadden, Cravath and Paul, Weiss bet big when they hire associates right out of law school. In addition to the expense of recruiting, they provide entry-level salary of $225k plus possible bonus. When that junior lawyer is forced out, fired or leaves voluntarily there can be a major hit to public relations, especially on professional anonymous networks such as Reddit Big Law, Fishbowl Big Law and Glassdoor.

Joining Noplace can also be useful for tearing down the silos among generations. In the 1950s, I grew up in a large multi-generation ethnic household. Instead of experiencing "differences," I found so many types of love and mutual cooperation. Because of the latter, no one had a deadly fear of layoffs. I even remember my Aunt Anna who actually quit a job because "they" expected too much. No one at home groused. Some of the members were always bringing home the bacon.

In business and life you usually have only one shot at whatever. Up the odds of success with Jane Genova. I am an intuitive coach, tarot reader and content-creator. Complimentary consultation (please text/phone 203-468-8579 or email janegenova374@gmail.com)


 

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