Influencers - Your Content May Be Worth a Lot Less

 "Last year, 48% of creator-earners made $15,000 or less, according to NeoReach, an influencer marketing agency. Only 13% [the outliers] made more than $100,000." - The Wall Street Journal, June 17, 2024 

And, in this YouTube analysis, the take on being a social media influencer is 1) There is a glut of folks just like you and 2) Because there is, you will be earning less right now than you did two years ago.

Of course, there still remains heavyweight talk in public relations, marketing and more "to reach out to influencers." As the number of journalists shrinks it makes sense to pitch to influencers to tell the company's, brand's or individual player's story. 

However, given there are too many influencers those doing the reaching out know they can be more picky and tighter with the bucks. The solution, as with all business, is to review all the variables and experiment with changing what is not generating or growing profit. 

Things weren't always this way. When I was an influencer in the legal sector, I could pick up $2,500 for a few hours input. It was a heady experience to have lawyers from big-name firms such as Jones Day, Dechert and Paul, Weiss reading my material. 

I exited that line of work when I realized I would have to do myriad new content tricks to maintain the number of followers and prevent the compensation from continuing to deflate. You bet, there is burnout in the influencer sector. 

That financial situation might worsen for influencers because content-creation is one of those "automation-prone" niches. Since November 2022, when OpenAI released ChatGPT, demand for freelance digital content-creators has declined 21%. 

In business and life you usually have only one shot at whatever. Up the odds of success with Jane Genova. I am a coach and content-creator. Complimentary consultation (please text/phone 203-468-8579 or email janegenova374@gmail.com)

 


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