Talk the Specialist Talk - That Starts with the Keywords Robots Screen for

In the slowed-down management consulting sector the generalist is the most unlikely to land an assignment, documents The Financial Times. Industry has gained the tools and confidence to sort of much of the that internally. The demand is for consulting specialist skills such as generative AI. Those with the latter are busy at McKinsey. 

The decline of the generalist is spreading across myriad professions. Hiring for jobs and gigs has become very specific. 

The "they" want the public relations expert with a recent track record for multi-media placement in these 15 tech media outlets and 12 tech networks. 

Large law firm Paul, Weiss paid the big bucks to poach partners from other firms with 1) A book of business in Private Equity and 2) In the London market. 

New graduates in IT don't have a shot at employment unless they have hands-on experience in the handful of specializations which have openings. Read the sad stories on Reddit Career Guidance. 

Even in my field of career coaching the need is for helping those Over 50 shift to self-employment in multiple micro businesses. 

This trend, of course, spills over to preparing resumes and cover letters for the first screening by the robots. The keywords have to be there for the niche skills, experience and results achieved. 

Is there a danger of positioning and packaging yourself too narrowly? Again, that comes down to keywords. Study the job descriptions from a broad number of those hiring. Pick up the categories and the language. Talk that talk on the interviews. You bet, stay in the box.

In most cases you have only one shot in communications. Jane Genova is a communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com) 

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