Wendy's Not Off Hook So Easily - Put CEO Kirk Tanner in Penalty Box

 As they say in law, the bell has been rung, the egg has been cracked.

Sure, today Wendy's backed off the plan for "dynamic pricing." On a call with investors Wendy's CEO Kirk Tanner had announced that in 2025 there will be the analogue of "surge pricing." Yeah, order during peak demand and you will pay more.

Social media went in overdrive. The plan went kaput. But not the bad aftertaste. So, that's what our old affordable friend was planning to do to us. Likely we will not come back. This morning I passed right by Wendy's and took a seat in Denny's.

For those who have been rouged up by arrogant bosses we recognize high-handedness by Tanner. What the hell was he thinking? The niche is mega competitive. Many of Wendy's items such as the salads aren't differentiated. Actually I found the grilled chicken salad small in portion and unmemorable. I never ordered it again. 

Ranging from consumers to investors, let's put Tanner in the penalty box. It will take a while before he can earn absolution. After all, this was a friend. 

In most cases you have only one shot in communications. Jane Genova is a communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com)


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