"Grandpa, What Was that White Stuff You Were Digging?" - So, Where Do We Get Fresh Symbols to Replace Snow?

Even here in the frigid Midwest there has been very little snow this year. Renting covered parking has been a waste of money. And there will likely be a lot less in the future because of climate change, explains The New York Times. Here is more on that from Business Insider.

For those in communications/marketing that fluffy white stuff will no longer be the universal symbol for an excuse to snuggle up, pause and enjoy nature's beauty, slowly drink something warm, be grateful for your heated abode and get off the hook on attending school. The generation born after the Alpha one (2010 - 2024) will be puzzled what that white entity is in photos from a very different time in the history of mankind.

So, what will take the place of snow in the global collective consciousness to bring a time-out, along with a sense of comfort, wonderment and more? 

As a psychic/tarot reader, I suggest borrowing from mysticism. Here, for example, is the myriad imagery embedded in the tarot The Lover's Card:


Interpret what you see as you see it. There are no absolutes in the tarot. 

The more grounded might draw the new symbolic set from nature. Here is water, and there will be plenty of it as climate change gallops on:


OpenAI and its competitors can operate a contest for what bit of visual arts, be a it a photo or video created with their tools, represents mankind's progress. (That narrative has to be kept going.) You can start playing with Sora, which transforms text into video.

Influential professional services firms - be they the MBB (McKinsey BGI Bain) or law such as Quinn Emanuel, Dentons and Paul, Weiss - could be called upon to calm a society in upheaval through universal archetypes. Jungian psychologists will be hired.

Meanwhile, starting in 2025, as for those rituals for the Christmas holidays in Northern regions, lots has to be done. No more dreaming about you-know-what. To put that together marketing agencies, religious groups and politicos can travel to the tropics and research how the residents become one with pleasure. 


In most cases you have only one shot in communications. Jane Genova is a tarot reader, communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com) 


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