Aging & Politics - Joe Biden Blows It with Lashing Out, Ronald Reagan Charmed

 It is nothing new that age is perceived to be a critical issue in political campaigns. 

That was made obvious when Ronald Reagan was being saddled by his enemies with the perception that he was "too old." He fixed that smoothly with charm and humor. The memorable quip was during the 1984 presidential debate with Walter Mondale. With a twinkle in his eye, Reagan noted that he wouldn't hold his opponent's "youth and inexperience" against him. The issue went poof.

Unfortunately for his progressive supporters, Joe Biden, at age 81, is not so smooth - and effective. Recently he has unleashed thunderbolts of irritation. So, where is the public self-control mandated by leaders? Maybe, like Reagan, Biden should get on his team speechwriters skilled in humor.

Even here on Main Street those with a deficit of social skills to navigate negative situations suffer reputational loss. Folks remember your bad days. And their collective memory bank is deep.

In most cases you have only one shot in communications. Jane Genova is a communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com) 



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