"My Name Is Barbra" - So?

Publishers Weekly reports that the Barbra Streisand memoir "My Name Is Barbra" only sold a bit over 200k copies since its November 2023 release. 

That could have been predicted. It consists of almost 1k pages and retails at about 50 bucks. Way too much Barbra and too high a price point and anyway along her career journey she irritated a lot of people. Moreover, the world of entertainment has moved on. She is 81 and unlike Elton John it left her behind. 

Obviously the Streisand legacy is dinged. The first line of her obit in establishment media such as The New York Times and The Economist could be about her struggle to remain on the radar.

In most cases you have only one shot in communications. Jane Genova is a communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com) 




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