Gawker 3.0 Won't Be Anything Like Gawker 1.0, 2.0 - So Promises New Owner

Those of us who got roughed up by the earlier versions of digital gossip tabloid Gawker want to believe Meng Ru Kuok. As Variety documents, Kuok is the new owner of Gawker and he goes on the record as saying he is reinventing it. He promises it will be nothing like what went before. What he has purchased are only the trademark and domain name, not the article archive. He is operating from Singapore.

However, anyone who had followed Gawker 2.0 knows that there is a tough road ahead. The second version had neither the first version's cool nor its really pushing the envelope to the point of being shocking. 2.0 was not quite cringe, more a yawn.

That belly-flop could stick on the Gawker branding. That is unless there really is an amazing reset that gets global attention.

Another challenge for Gawker 3.0 is that this is not a good time for media. Axios reports:

"Nearly 20,000 jobs have been eliminated across the media industry this year as of October, according to Challenger, Gray & ChristmasThat's more than six times the number of job cuts compared to 2022 so far this year."



So essentially Kuok is involved in a media startup in, well, a brutal environment. On the plus side, though, there is plenty of jobless talent out there he can hire.

Actually the whole white collar whatever is in upheaval in terms of jobs. Generative AI will trigger lots more chaos and carnage for the employment of Knowledge Workers. 

This evening in my coaching I discussed with the underemployed professional services client becoming certified in hands-on home healthcare. Since they have a four-year degree eventually there can be mobility to management. Yes, they can grab onto hope.

Not much of that elsewhere, though. On those influential professional anonymous networks the jaw-jawing is all about that amid a sustained slowdown in demand for the legal sector 1) law firms Kirkland & Ellis, Paul Hastings and Paul, Weiss are crazy busy and 2) Milbank has raised salaries and if and when other law firms with match/blow past that number. 

Meanwhile, as in all dark eras, gallows humor dominates. Big Management Consulting firm McKinsey has become a joke. However, when that nerdy niche comes down it could be among the few left standing.

Full Disclosure: For about four years Gawker 1.0 conducted a meeting every Friday to decide if I would be executed or not. When given a stay of execution what followed was intense chatter on social networks that I didn't deserve to be spared. I was not sorry to see the merry band of mischief makers overseen by Nick Denton lose their livelihood post the nuclear verdict in "Hulk Hogan v Gawker." God bless Peter Thiel who helped fund the plaintiff's case conducted brilliantly by media lawyer Charles Harder.

In most cases you have only one shot in communications. Jane Genova is a communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com) 



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