On X's First Anniversary, Again CEO Linda Yaccarino Doesn't Make Her Point

 X, which used to be known as Twitter, celebrated its first anniversary this month. CEO Linda Yaccarino toasted that with a gush blog post that things were ducky fine, especially with the return of advertisers. She puts that number during Q3 at 1,700.

However, Insider reports different numbers:

" ... data from marketing consultancy Ebiquity, which was shared with Insider, suggested that most big advertisers have stopped spending on X. The company works with 70 of the top 100 advertisers, only 2 of which advertised on X last month, the data found."

Insider also throw shade on the optimistic tone of the posting. 

This is the second time that Yaccarino has not made her point. The first was last month at the Code Conference. Her performance was so much on the defense that she eliminated Q&A, which used to be standard. 

Given that how the CEO sizes up things at X isn't perceived as credible it's possible that her shelf life is short. What value is she creating for the business?

In most cases you have only one shot in communications. Jane Genova is a communications coach and content-creator. Complimentary consultation (please text 203-468-8579 or email janegenova374@gmail.com)


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