Yes, Use Cliches

A bird in the hand beats one in the bush.

A perfect storm.

Getting our ducks in a row.

Socking some away.

The bottom line on that.

Cliches stand the test of time because they are useful. Through years and years of repetition they take on a universal meaning. There is no ambiguity. You and your audience are on the same page.

Yet, somewhere along the line you were told: Avoid cliches. 

Forget that. The more you use cliches the more easily you will connect and get your point across.

I help with all your communications. That ranges from coaching to strategy and research to writing and editing. Complimentary consultation. Please contact Jane Genova at 203-468-8579 (texting and phone) and janegenova374@gmail.com.

 

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