Never Underestimate Market for Gossip - Michael Wolff's "The Fall" Ranks 252 on Amazon
"[Michael]
Wolff’s book [The Fall] is packed with mountains of juicy gossip on the Murdoch
media empire, the succession fight that may follow his death, and the inner
workings of Fox News. But some of his claims read as fantastical. Indeed, as
the Daily Beast noted last week,
the book includes 'absurd anecdotes that occasionally strain credulity.'” Mediaite, September 26, 2023
Looping into gossip drives content consumption. Wolff
even admits that he hadn't officially fact-checked lots of the material in
"The Fall." What the hell. On Amazon it ranks in the three digits - 252.
That signals brisk sales.
However, Wolff probably isn't considered a thought leader.
So far only six customer reviews have been posted. The big kahunas in analysis,
stock picks and media aren't informing the world if they took a peek at the
gossip.
Meanwhile, we are bearing witness to the falloff in demand
the nerdy management consulting industry is having (reasons for layoffs).
Some project it will never bounce back. Could it be that what the Knowledge
Economy is all about has become a harder sell? Anyway, we will be delegating that to generative AI.
There is also this irony. The supposed expose on large law firms "Servants of the Damned" by David Enrich described the chair of Paul Weiss Brad Karp as gossipy.
That was not meant as a compliment. But, oh, it could have been a major brand enhancer for Karp. That leader must orbit in niches that must trade on information. Such info, access to it and ability to transmit it on-point are expected as part of the package of service.
BTW, also notice that earnest "Servants" itself
also dished gossip about Karp. That ranges from his hair (spiked) to what he serves in his Midtown office
to guests (popcorn). Touches like that are good for sales.
You bet, Wolff reaches quite a market. Those tomes of great
gravitas, dutifully fact-checked, that we spot in Amazon rankings hell
essentially are ignored. It was iconic poet T.S. Eliot who observed that
mankind can't endure too much reality.
Public relations guru Bob Dilenschneider tutored C-Suite
clients how to manage the internal grapevines in all mediums. Gossip is a
serious aspect of business. Often it takes gossip to understand how gossip
operates.
I help with all your communications. That ranges from
coaching to strategy and research to writing and editing. Complimentary
consultation. Please contact Jane Genova at 203-468-8579 (texting and phone)
and janegenova374@gmail.com.
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